Companies that work under a business-to-business (B2B) model, that is, their target is other companies, must bet on specific web development to offer their products and services efficiently.
A traditional eCommerce or an essential company website does not adapt to the needs of this type of company. In today’s digital environment, where the internet, mobile phones and cloud computing have become essential tools for any business, an attractive and adaptable design is the best alternative to obtain the best results in the B2B sector.
Keys for current B2B web development
Many critical points must be addressed in web design and development for B2B companies. Let’s see some of these essential aspects that must be considered when building a website or updating the existing one for companies whose target is other businesses.
Differentiation from the competition
New players appear in the market every day in a globalized market that is highly dependent on technology like the current one. Competition arises from anywhere thanks to the internet and digital platforms, so it is necessary to find a gap in the market so that customers can identify the business among all the current offers.
B2B companies must use an attractive and impressive web design, seeking to remain in the retina of their target audience to be easily identifiable.
Betting on low-code or no-code development platforms is the best way to have complete control over web development. In this way, it will be possible to work on even the smallest detail, both about the design of the website and the functionalities offered.
Focus on mobile phones
Most companies that hire or buy B2B use their smartphones as their primary tool and, to a lesser extent, their computers or tablets. A website in 2022 for company-to-company businesses must offer the best user experience, regardless of the device used to access it.
To focus on mobile devices, there are two options:
Responsive Design: Responsive web design automatically adapts the web to the device from which it is accessed.
Mobile-first: This philosophy puts mobile phones at the centre of all design decisions, subsequently adapting the web to desktop computers and laptops.
Bet on valuable content
The B2B market is made up of companies seeking the most information about the products and services they will acquire. Implementing a blog on the web or virtual store is the best way to offer extra value to customers and potential customers through original content and with a high level of quality.
A good content strategy carried out on the blog of the company’s website and adequately supported on social networks will make many companies interested in what is offered and end up visiting the conversion landing pages of the business.
Integration with social networks
A current B2B website must be integrated with the social networks used by the company. The RRSS are today’s most influential digital communication channel to interact directly, closely and immediately with contacts and customers.
Creating a good LinkedIn profile, for example, will open the doors to a wide variety of companies that use this social network to do business, search for products, attract talent, and access quality content that is really interesting for their business.
Depending on the type of business where it operates, other social networks, such as YouTube or Instagram, can be exciting to share web content and redirect web traffic.
During 2022, B2B web development will have to face challenges to offer interesting sites that attract companies interested in business products and services.
The points discussed above are some of the keys that must be addressed in creating professional B2B websites; all of this is always under a high level of cybersecurity that guarantees the privacy and integrity of the data and increases confidence in the client site and contacts.
