In recent years, the well-known “vertical format” or “stories format” has gained more relevance when creating content for networks or campaigns. This type of format is increasingly popular on the most popular channels. One of them is YouTube. Since the birth of the famous YouTube Shorts, they have gained more and more popularity. Since its inception, YouTube Shorts has obtained an average monthly audience of 2 billion registered users and approximately 70 billion daily visits.
What are YouTube shorts, and how do they work?
YouTube Shorts are short, vertical videos lasting up to 60 seconds. They are very similar to the videos found on Reels and TikTok. This type of format aims to make it easy for users to view fast, highly dynamic content. These short-format videos can be viewed on both mobile phones and computers.
We can distinguish the main differences between Shorts and traditional YouTube videos:
Shorts:
- Maximum duration 60 seconds
- Vertical formats
- Mobile devices predominate
Youtube:
- Variable. Up to 15 min/12h.
- Horizontal and vertical formats
- Bigger screens, television
How to create Shorts? Things to consider
Any vertical video with a duration of up to 60 seconds will be directly classified as Short. Therefore, this is one of the main aspects to take into account.
However, we must remember other equally essential attributes to create a short that helps us achieve our goals. Among others, we can highlight:
- Create quality content.
- Structured and clear message based on the outlined objective.
- Add subtitles, which will help users who do not have sound understand the message.
- Optimizing the video for SEO. Additionally, add keywords, hashtags…
- Add music to make it more attractive.
Even so, the “basic idea” for the creation of shorts is born in a simple way, which perfectly defines the intention of spontaneity and naturalness that they want to make visible, which helps impact users.
Whether you share your voice with the masses or just make funny videos for your friends, all you need is your phone, an idea, and you’re good to go!
You only need five simple steps to launch your short on YouTube:
In conclusion, something that this type of format allows us to see in terms of the impact it has on the user and its benefits is that:
- The “informality” of shorts makes it easier for the user to connect in a more “friendly” way.
- They let us unleash creativity, innovation and spontaneity.
- Since they are short formats, they tend to be more dynamic, fun and even more “addictive” than traditional videos.
- Including this format helps us reach more since the platform prioritizes it over other conventional videos.
- These types of videos go viral and are discovered.
- Along the same lines as previously mentioned, shorts also help us boost subscriber growth.
And what do you think about this format? It is becoming increasingly relevant on YouTube, like all similar formats, such as reels and TikTok and TikTok on their platforms. All this shows us that the user is increasingly more interested in short, dynamic, and more entertaining content.
