Bollywood Big-B Amitabh Bachchan has been roped in as Alexa’s leading celebrity voice in India.
Amazon on Monday declared its partnership with Amitabh Bachchan to create a unique experience for Indian users. To talk to the Amitabh Bachchan, users will have to tell “Alexa, Say Hello to Mr. Amitabh Bachchan” on any Alexa-enabled devices.
Amitabh Bachchan stated in a statement, “Technology has always provided me with an opportunity to adapt to modern forms. Be it in movies, TV shows, podcasts, and now; I am inspired to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are making something to engage more efficiently with my audience and well-wishers.”
While Amitabh Bachchan enhances the first Indian celebrity to present his voice to Alexa, he isn’t the first celebrity to do so. In 2019, Samuel L Jackson fitted the first-ever celebrity voice to collaborate with Amazon.
However, his version is only accessible to the users in the United States, while Bachchan’s Alexa will only be confined to Indian users.
Alexa users in India can attend to popular offerings like jokes, weather, shayaris, motivational quotes, advice, and more in his voice.
“The Amazon Alexa team will operate closely with Bachchan to capture the iconic voice from the Shehenshah of Bollywood and give a unique voice experience to customers. It will hold popular presents like jokes, weather, shayaris, motivational quotes, advice, and more,” the Amazon blog read.
The feature will be begun by 2021, and once it is rolled out, users can experience his voice directly by asking Alexa to say hello to Amitabh Bachchan.
“Millions of Indian customers use Alexa, the voice service which powers the Echo range of devices. Alexa is also open on the Fire TV Stick with Alexa Voice Remote, Fire TV Edition, the free Alexa app as well as the Amazon shopping app (Android only).
Also, various third-party devices like mobile phones, Bluetooth speakers, headphones, wear.ables, and smart TVs appear with Alexa built-in.
Customers in India will be capable of accessing Mr Bachchan’s iconic voice on Alexa by buying the Amitabh Bachchan voice experience. This feature will only be available next year,” the official release stated.
“Cricket and Bollywood are necessary to Alexa’s unique Indian character. Mr. Bachchan’s voice is memorable for any Indian who has grown-up with Bollywood.
This mixture delivers a perfect pitch to further delight and analyzes the lives of our customers. We are delighted to see how our customers will react when they use Alexa and hear his voice,” said Puneesh Kumar, Country Leader for Alexa, Amazon India.
