Digital marketing has evolved a lot in recent years. People have realized that using digital tools is not a fad but a necessity. If you use technology resources to project yourself as a professional in any field, you create a Personal Brand. To build their brand, most people turn to social media. But they forget…
Buying anytime, anywhere, and without limits is the desire of any user. This implies that companies can sell their products or services anytime without adhering to specific schedules. The proliferation of ecommerce in the last year has been driven by the digitalization of a society that has discovered the benefits of buying from home or…
In the dynamic world of digital marketing, keeping up with constantly changing trends is crucial to the success of any brand. As we head into 2024, innovations and strategies that redefine how companies engage with their audiences are emerging. From the integration of artificial intelligence to the growing importance of sustainability, these trends are changing…
Integrating Artificial Intelligence in Facebook Ads represents a significant evolution in digital marketing. This technology improves ad efficiency and provides advanced personalization and targeting, which is essential to stand out in a competitive digital environment. Integrating Artificial Intelligence in Facebook Ads represents a significant evolution in digital marketing. This technology improves ad efficiency and provides…
How often you post on Instagram can affect your success on the app. If you post too much, you oversaturate your audience; If you post too little, you can lose followers (marketers say this is the number one reason you lose followers). Since your audience wants to hear from you on the platform, creating a…
We can define machine learning as a discipline related to artificial intelligence. It tries to carry out learning for classification and behaviour prediction tasks through similar behaviours or patterns. These actions are carried out through machine learning algorithms (yes, the famous algorithm. You have undoubtedly heard it several times). The Fusion of Artificial Intelligence and…
Guest Blogging, also known as Guest Posting, is a digital marketing strategy in which an author (called a “guest” or “guest”) creates and publishes content on the blog of another person or company. This practice benefits both parties: the guest author and the blog owner. The primary goal of Guest Blogging is to generate high-quality,…
Imagine being able to interact with your target audience without feeling like you are selling to them. That’s what influencer marketing can do for your brand. One of the main reasons why 93% of marketers include influencer marketing in their brand strategy is because it is an authentic and effective way to build audience trust…
How do you make money on YouTube? How does YouTube pay work, and how much can you earn on YouTube? We’ve all heard the story of the guy with no video experience who became a millionaire thanks to YouTube. These stories are true, such as those of Tibo In Shape or Squeeze. Still, since the…
The world of digital marketing is constantly evolving, and augmented reality (AR) has become a revolutionary technology that is transforming how businesses connect with their customers online. In particular, AR is playing a crucial role in SEO, especially in eCommerce and local marketing. This fusion of technologies opens new possibilities to improve user experience, increase…
