KPIs are key performance indicators, or in other words, gauges whose value will help you know the progress or results of a specific action. Applied to email marketing, KPIs are metrics that help you measure the effectiveness of your email campaigns. Thanks to them, you can know if you have achieved your objectives. In the…
We are more than used to it, almost blended in with the online world and online advertising!; SEM, display, inbound marketing, etc. We know many of them, but…do we know what Inbound Marketing consists of? Inbound marketing uses different nonintrusive digital techniques (RRSS, SEO, lead generation, etc.) to provide value to the client. The user…
Since its launch in 2016, Instagram Stories have become one of the most influential and popular tools among digital marketers to capture the audience’s attention quickly and directly. Instagram constantly innovates with new features in its Stories. These tools enrich the user experience and offer new ways for brands to connect with their audience. These…
Today, businesses constantly have to adapt to new market conditions and requirements. This is especially true for the media buying industry, where effective campaign management and cost optimization are key success factors. Successful companies strive for maximum efficiency in their advertising strategies, so they utilize only the most innovative expense management tools. Expert media buyers…
Did you know that external positioning factors, those that you cannot control directly on your page, are the ones that most influence your SEO ranking? These factors are included in what is known as Off-page SEO, and in this article, we want to give you ten tips that you can apply to your SEO strategy…
Instagram has become an essential tool for sharing moments of life, promoting brands or telling captivating visual stories. In this digital world where competition is fierce, mastering the intricacies of the platform can transform an ordinary presence into a real influence. This article reveals essential tips and proven strategies for optimizing your use of Instagram,…
Navigating the world of Facebook advertising can unlock a treasure chest for your business, offering a wealth of opportunities to connect with global audiences. With over 2.8 billion daily active users, Facebook presents a unique platform where brands can engage with potential customers in a highly targeted and measurable way. If you want to advance…
Creating an effective digital marketing strategy starts with deeply understanding your target audience. Understanding who your potential customers are, what they are interested in and how they behave online is essential to developing campaigns that generate impact and positive results. Personalization and relevance Knowing your audience allows you to personalize your messages and content more…
Knowing search engine marketing is vital to boosting your online presence. It means making your website more visible when people enter online search queries related to your product, service or niche. So, how can you make sure your page stands out from a sea of online competitors? The right SEO tools can help you improve…
The eCommerce sector has been driven by several factors, such as the consolidation of eCommerce as a common purchasing option for consumers, the increase in the use of mobile devices for online purchases and the expansion of eCommerce to new sectors. But what will happen in 2024? We don’t have a crystal ball, but what…
