There is a broad debate about the different strategies and actions aimed at increasing the sales of an online business. Indeed, the service or product must be well explained and generate particular interest in its target audience. In addition, you must attract quality web traffic to the page in question, SEO territory. However, that is…
As our world is continuously evolving, social media has become essential to any successful marketing strategy. Approximately 58.7% of the global population are social media users, and the number is still increasing. With numerous platforms to connect worldwide, social media marketing has become an influential tool for businesses to reach their target audience. As social…
Introduction In today’s digital era, where technology continues to evolve rapidly, the power of digital marketing cannot be ignored, especially for small businesses. Gone are the days when traditional marketing alone could guarantee success. Today, small businesses must embrace the opportunities provided by the digital realm to stay competitive and thrive. According to a recent…
For many marketing connoisseurs, the importance of building a solid digital strategy is well known. To have a positive year, a good strategy articulates your business objectives, the audience you are trying to reach, and the most cost-effective methods of managing your time and resources. Companies should strive to stay ahead, using tools associated with…
Have you ever considered starting to sell on Instagram? Well, you should. Instagram is a social network on the rise. More than 1 billion people actively use Instagram. And even more interesting, 83% of Instagram users discover new products and services on this platform. So take advantage and learn how to sell on Instagram. We…
The appearance of ChatGPT has SEO professionals needing clarification. On the one hand, it’s an amazing tool we want to make the most of (hence the origin of this guide), but on the other, will we be out of work because of AI? We do not believe it, but it is a resource we must…
If you want your Facebook posts to be ideal, get a pen and paper (is anyone still doing this?) or open Notes on mobile because these are the recommended sizes and measurements for 2023. If you got here, three reasons come to mind: Whatever your case, we bring you a guide with the recommended size…
How about when it’s time to stop tinkering and when it’s time to scrap your current website for a new and fresh web design? It may be sooner than you think. Redesigning a website is more than adding a page, it implies completely reinventing the look; it is an image change that will send your…
In today’s highly competitive business landscape, branding is crucial to any business that wants to succeed. Whether you’re a small startup or a large corporation, having a well-established online branding strategy can give you a significant advantage over your competitors and help you attract and retain customers in the long run. Benefits of a strong…
Digital marketing is a new strategy, if you will, but one that has proven to be effective in improving the presence of a business and thus favouring its growth. This strategy comprises many tools that, well developed, lead us to success. But rather than seeing digital marketing as a set of tools that work on…
