In recent years, online commerce has not stopped gaining popularity, and more and more entrepreneurs have decided to set up their online stores. Since the pandemic outbreak, this business model has broken turnover records every quarter, exceeding 14,000 million euros in just three months at the end of 2020. Looking ahead to 2022, far from…
AI in digital marketing is already a reality, and according to experts, it has come to revolutionise the current paradigm. Thanks to advances in Artificial Intelligence, technologies applied to each of the stages of the Customer Journey can be implemented to achieve quantifiable results in aspects such as increased customer satisfaction, decreased volume of interactions…
In every website owner’s interest, their site is SEO ready. SEO means Search Engine Optimization in English or Optimization for Search Engines. As you may have read in previous blogs, SEO helps your site appear higher in Google results. In this article, we will talk about how WordPress SEO works and the benefits that this…
Digital marketing is a strategy if you will be new, but it has proven to be effective in improving the presence of a business and thus favoring its growth. This strategy is made up of many tools that, well developed, lead us to success. But more than seeing digital marketing as a set of tools…
The SSL certificate guarantees that can carry out operations through electronic commerce in a secure manner. And it is not only a competitive advantage but also increasingly an obligation that we must follow for the sake of good practices in electronic commerce. One of the pillars on which a website or ecommerce is based is…
Technical SEO refers to the behind-the-scenes elements that boost your organic growth engines, such as site architecture, mobile optimization, and page speed. These aspects of SEO may not be the most attractive, but they are incredibly important. What is Technical SEO It is a part of SEO used to improve and optimize a website technically….
One of the essential tools for SEO on Google is backlinks. Those who produce content focusing on positioning and digital marketing know that this is the second main ranking factor, behind only the quality of the publication. Backlinks are well-positioned links in the text that direct readers from one website to another, being a page…
As a business owner or digital marketer, you can choose a variety of marketing strategies to promote your business. When you weigh the options, a social media marketing strategy appears to be one of the cheapest ways to build a credible brand image. A digital marketing sales funnel is a combination of marketing tactics used…
You’ve probably noticed Instagram’s power and the various advantages that it offers for small businesses, from consumer complaints to an item going viral, leveling the digital competitive field between small and large firms. However, since it has been there for quite some time, there is a plethora of information on how brands may use it….
Meta is changing ad targeting possibilities beyond its platforms such as Facebook and Instagram, suggesting businesses no longer command display ads to users of a particular race, political affiliation, or sexual orientation. The progress happens after years of criticism concerning the company’s advertising algorithms, often regarded as invasive. Facebook recently changed its name to Meta;…
