If you want your Facebook posts to be ideal, get a pen and paper (is anyone still doing this?) or open Notes on mobile because these are the recommended sizes and measurements for 2023.
If you got here, three reasons come to mind:
Whatever your case, we bring you a guide with the recommended size for your publications on Facebook (and something else): profile photo, cover photo, post, video, stories, etc.
If you use the correct size, the photos will have higher quality and make more sense; you know that sometimes the image cuts your coworker by the neck, and it looks a little weird. Well, we’ll avoid that. Knowing the recommended measures for Facebook, you will leave badly cropped photos behind, which is a bit of a boomer.
The profile photo on Facebook is the first impression, a small reflection of your personality in networks and all that, but if you have your private profile, guess where your future followers will gossip. We recommend that you give your potential stalkers a good profile picture to get a follow.
The size of the profile photo on Facebook is 170 x 170 pixels, although, on your phone, the photo will be 128 x 128 px.
The content is as important as the size of the profile photo, this is very personal, and we do not get involved, but we recommend that if you are a company profile, you use your logo, and here, yes, the format is no longer JPEG to be PNG.
The Facebook cover size is 851 x 315 px, but we must remember a few things here. Remember that this is a relatively large image, so your photo may weigh more than usual.
Stop here: does it sound strange to you that a photo “weighs”? Don’t worry; the photographs need a memory to be displayed. The higher the resolution or size, the more memory and computer resources it consumes and, therefore, the slower the file will load.
Let’s continue; the ideal will be that your photo in JPG format weighs less than 100 KB, keep scrolling, and we will teach you how to reduce the weight of a photo quickly, simply, and concisely. What else do you want?
If you want to share an event on Facebook, remember that the size differs from the rest of the publications on the platform.
The size of the Facebook event cover is 1200 px x 628 px, that is, a 2:1 aspect ratio. Many of you here have doubts about the format to use; it depends. To what we were going, analyze the photo for your event; if it is simply an image, the logical thing to do is to use JPEG, but if it is a poster, you have text, logos, and graphic elements; you should opt for a PNG.
The image size for a Facebook group cover photo is 1640px x 856px, a ratio of 1.91:1. We must take into account that the size when changing the device varies; there are about 96 pixels in the upper and lower area of the image that can be cropped.
We like that the size of Facebook posts adapts to two different measurements: 1200 px x 1200 px square and 1200 px x 630 px horizontal. The platform allows us to vary the height of the images, so finding the perfect image for your post will be easier.
Until now, we have not mentioned the color you should use on Facebook, so note: RGB so that the tones and quality of the colors are respected. Although Facebook can upload high-resolution images, we recommend exporting them in the correct weight from Photoshop; it’s very simple and will save you some trouble.
In the case of the size of the images in shared links, Facebook tells us that there is an ideal size and another that it will show, but in a reduced way:
You don’t have to worry about adapting to devices; it will show the same on all of them. One last detail: your file weighs less than 8 MB, so your publication is super optimized.
We love this part. Is it because we make Facebook ads and know the measurements perfectly? Could be.
The size of the ads on Facebook is very important; keep in mind that users receive a lot of advertising information daily; therefore, if you want them to remember you and your activities to be effective, your ad must make the most of all resources. Among them is that your image has the correct measurements and that the information is within these on the canvas.
Here we are going to expand a little more, so be careful.
General recommendations
A full-fledged
This was about image sizes, but since this image is usually accompanied by text…Here goes:
For ads with links
Ads with panoramic or 360 photos
The recommended video size dimension for posts is 1,080 px x 1080 px, and for stories, 1080 px x 1920 px. The aspect ratio is from 16:9 to 9:16, under a maximum of 10 GB; if your video weighs more, it will slow down the upload process and loading times.
Regarding the format, the ideal is an MP4 or MOV of a maximum of 240 minutes. To us, it seems more than enough, and taking into account the average attention time that the user has, you should reduce it a lot.
If you are in an editing program, some technical data
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