Since its launch in 2016, Instagram Stories have become one of the most influential and popular tools among digital marketers to capture the audience’s attention quickly and directly. Instagram constantly innovates with new features in its Stories. These tools enrich the user experience and offer new ways for brands to connect with their audience. These updates are critical opportunities to increase interaction and strengthen brands’ digital presence on social media.
The importance of Instagram Stories in digital marketing
Increased visibility and engagement
Instagram Stories provide immediate visibility. They appear at the top of the app interface, ensuring that users see them before the posts in the feed. In addition, interactive options such as surveys, questions and stickers enhance engagement by encouraging active user participation.
Ephemeral content strategies
Ephemeral content creates a sense of urgency and exclusivity, motivating users to view stories before they disappear. This is especially useful for promotions, event announcements, or product launches that require immediate action.
New tools in Instagram Stories
“Your turn” music sticker: This allows you to create a musical chain of recommendations in stories with the followers’ selection. This encourages active participation and helps personalize the user experience, making each story feel personalized.
Frame sticker: Transform any photo in the gallery into a Polaroid-style snapshot. To view the image, which initially appears as hidden content, followers must “shake” their phone, which adds a fun and interactive element to view the stories.
Secret Sticker: Users can post “hidden” stories that appear blurry. The only way to unlock and view the content is by sending a direct message to the story creator. This approach stimulates direct interaction between users and can also be used by brands to generate conversation with their audience.
Scrapbook Sticker allows users to transform any video or photo in their gallery into a custom sticker to add to their stories or reels. The cutouts created are stored in the user’s sticker tray and ready to be reused in future posts. This tool offers a creative way to personalize content and provide added value to followers.
Instagram Stories can transform your engagement
Instagram Stories have proven to be a powerful tool for brands looking to connect with their audience more deeply and meaningfully. Through their ephemeral format, Stories encourage users to interact. Immediacy is crucial in today’s digital environment, where the ability to capture consumers’ attention is so competitive.
Additionally, they offer brands the flexibility to be creative with their content without cluttering their followers’ primary feeds. This means they can stay active and visible without the risk of overloading their audience, using a space where content can be more casual and experimental. This aspect is precious in fostering a perception of closeness and authenticity.
