Knowing how to search for keywords is just the beginning. To know what SEO is and have a successful campaign, you must know what keywords you are dealing with.
Keywords or keywords are the foundation of any SEO effort. They are what allow you to find valuable users.
There is no single way to choose keywords. There are many different keywords; you should have at least several in mind to create a good arsenal.
This article explains the most important types of keywords so you can decide which ones to use in your SEO campaigns.
What are Keywords or Keywords?
Keywords —or keywords in English— are one of the main elements of SEO and are part of the content of a web page. Keywords allow users to find your products on search engine results pages like Google.
If you want your website to be seen by users, you must choose your keywords well. Keywords are words or phrases your potential customers use to search for products. Therefore, choosing them well will help position your page above your competitors.
The keywords or keywords are part of the web content, which your potential audience uses to search the Internet, allowing them to find your page.
You can think of keywords as bridges between your website and users interested in your products. They should not only be optimized for the language of the search engine but also the language used by your potential clients.
By choosing keywords, you are making an informed bet on the behavior of your potential customers. Therefore, getting the keywords right requires research and a lot of trial and error.
Why are Keywords Important?
Keywords are at the heart of any SEO effort. Choosing keyword types is one of the first steps in crafting a digital marketing campaign.
Will you build all the other SEO elements on the keywords you choose? The architecture of your website, the product pages, the type of content you will create… Keywords give direction and unity to your internet marketing efforts.
Keywords can help you more precisely define your target audience. They force you to ask questions about your customers:
What do they seek?
How do they write?
What are your wishes?
What are your other interests?
Researching keywords also gives you the benefit of helping you understand how your competition’s marketing works:
- What customers are they looking for?
- How similar they are to yours.
- How well their strategy has worked.
In addition, choosing good keywords allows your website to appear on the first pages of Google results (Search Engine Result Pages or SERP in English). This is one of the most effective ways to generate more traffic to your website.
Best of all, there are a wide variety of tools on the Internet to research different types of keywords. Doing searches on Google is one of the most effective and simple things you have at your disposal.
If you don’t spend time and effort choosing the right keywords, it will be difficult for your website to stand out from your competition.
Types of Keywords
Short-tail keyword
Short-tail keywords are essentially short keywords. They contain only one or two words.
These keywords are so generic that users can have various motives for these searches. A user simply searching for “coffee” on Google might want to buy coffee, search for coffee shops, decide what kind of coffee to buy, read about the history of coffee, etc.
Due to its ambiguity and its large volume of users, appearing on the first page of results for short-tail keywords is very difficult.
Also, the vast majority of those users are not your target audience. Although they drive a lot of traffic to your website, you have no guarantee that that traffic will drive conversions. It is better that you put your effort into other types of keywords.
Long-tail Keyword
Long-tail keywords contain three or more words and are more specific than short-tail. It is now possible to distinguish between users and what they are looking for.
A keyword like “best coffee in Barcelona” gives you much information about what the user wants. This way, you can optimize your content for a specific audience.
Long-tail keywords generate less traffic but give you a higher chance of a conversion. For the same reason, appearing on the first page of results is easier, and you will have less competition.
Informational
Keywords without much interest. Even though informational keywords drive a lot of traffic, most users are looking for information, not buying a product.
While they may attract new users, they most likely won’t convert.
Short-term New Keyword
Short-term keywords are tied to some very popular events. For example, think of a blockbuster movie.
Around its premiere, the film’s name will be a tremendously popular and highly searched keyword on the Internet. However, the interest will drop drastically after a few days or weeks and no longer be a relevant keyword.
Short-term keywords are short-lived, but they generate a lot of traffic. Aiming to be in the SERP of a short-term keyword is a good way to attract a new audience to your website and take advantage of the popularity of news or event. Remember that they won’t be very useful to you after they go out of style.
Long-term Evergreen Keyword
Long-term evergreen keywords are the ones that never stop being relevant. Your traffic level may fluctuate, but no drastic changes will occur. They will remain at a moderate but consistent level. They will give you more benefits in the long run than other types of keywords, which is important when measuring the time to obtain SEO results.
If you create content around long-term evergreen keywords, you can appear in user search results for years. Therefore, please ensure your content ages well or updates it from time to time.
Evergreen content is usually informational or educational. This increases your website’s authority, increases its exposure in search algorithms, and gains loyal readers.
Branded Keywords
The branded keywords contain the name of your brand or one of its variations.
This type of keyword is searched by users who already know about your business but want to get to know it better or make a purchase. Consider this when designing the content that will be on these pages.
No creas que solo porque están buscando tu nombre no tienes que preocuparte por aparecer en la primera página de resultados. Es importante que tu negocio esté en el primer resultado, especialmente si hay otras marcas con el mismo nombre.
Customer Defining Keyword
Your potential customers use the customer-defining keyword to define themselves. They also include the words they use to name themselves and other members of the same group.
These keywords can help you better understand your audience and other similar audiences, whether they are part of the same niche or a new niche nearby that you had not considered before.
Discovering this type of keyword will allow you to understand how to communicate in an attractive way for your audience.
