In recent years, the well-known “vertical format” or “stories format” has gained more relevance when creating content for networks or campaigns. This type of format is increasingly popular on the most popular channels. One of them is YouTube. Since the birth of the famous YouTube Shorts, they have gained more and more popularity. Since its inception, YouTube Shorts has obtained an average monthly audience of 2 billion registered users and approximately 70 billion daily visits.
YouTube Shorts are short, vertical videos lasting up to 60 seconds. They are very similar to the videos found on Reels and TikTok. This type of format aims to make it easy for users to view fast, highly dynamic content. These short-format videos can be viewed on both mobile phones and computers.
We can distinguish the main differences between Shorts and traditional YouTube videos:
Shorts:
Youtube:
Any vertical video with a duration of up to 60 seconds will be directly classified as Short. Therefore, this is one of the main aspects to take into account.
However, we must remember other equally essential attributes to create a short that helps us achieve our goals. Among others, we can highlight:
Even so, the “basic idea” for the creation of shorts is born in a simple way, which perfectly defines the intention of spontaneity and naturalness that they want to make visible, which helps impact users.
Whether you share your voice with the masses or just make funny videos for your friends, all you need is your phone, an idea, and you’re good to go!
You only need five simple steps to launch your short on YouTube:
In conclusion, something that this type of format allows us to see in terms of the impact it has on the user and its benefits is that:
And what do you think about this format? It is becoming increasingly relevant on YouTube, like all similar formats, such as reels and TikTok and TikTok on their platforms. All this shows us that the user is increasingly more interested in short, dynamic, and more entertaining content.
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