SEO Ranking Strategy: 2025 Trends

There are many SEO trends in 2025, and in this article we are here to tell you about them so that you can update your website ranking strategy for this new year.

Future of SEO 2025

One of the most important SEO trends to keep in mind for 2025 is that AI has come to revolutionize everything, including search engine ranking. That’s why many of the strategies that have worked for you until now may no longer work. In fact, if you were wondering what was wrong with your SEO strategy, the reason may be that you need to adapt to the new rules of the game.

Prioritize no-click searches with AI

Clickless searches are those in which the user receives the answer without having to click on any of the web pages offered by the SERP. In this sense, the user finds what they are looking for directly on the results page through elements such as rich snippets or sections created with AI.

Google is increasingly favoring this type of search, which is causing many brands and creators to see their organic traffic decrease. However, this does not mean that SEO is dead, but that it must be oriented in another way so that it continues to bear fruit. In that sense, for 2025 it may be very interesting for you to implement these actions in your strategy:

1. Create content that answers more complex questions so that they can’t be summarized in a small space in the SERP.
2. Position content in video format (not on YouTube) and images, since the search engine still redirects users to the page where they are located so they can view it correctly.
3. Get featured as a rich snippet by following typical SEO guidelines and adding HTML tags to make it easier for search engines to locate your content.
4. And, of course, keep creating quality content so that Google can use your articles to create content in the SERP with its AI. This section also shows the sources of information that this technology has used to create the answer. Although this is only working in the United States for now, it may soon reach more countries, so it is worth keeping an eye on it.

Prioritize content based on personal experience

Due to the rise of AI, Google is increasingly detecting low-value content generated by this technology. To prevent its further proliferation, the search engine is also prioritizing first-person, credible, and experience-based content .

In this sense, we recommend that, in order to remain relevant in the SERP, you create content in which human experiences prevail and in which the writer gives it his own personal touch. Therefore, following the brand tone is no longer going to be as important, but it will be important to highlight the personality of each author in their pieces, as well as to express their unique experiences.

In other words, focus on creating unique and engaging pieces of content that are unlike what is already written and are written by experts in the field.

The rise of voice searches, one of the SEO trends for 2025

Did you know that voice searches are becoming more and more popular? This means that in 2025 it is important that you adapt your SEO strategy to this new way of searching. How? Well, the most advisable and effective way is to use long-tail keywords as much as possible, since these types of keywords are the ones that users use when doing voice searches.

Social media searches are on the rise

Although search engines remain the preferred tool for users to find answers, social media searches are increasing in popularity, especially on TikTok , so we should keep an eye on them in 2025.

This is something that is being noticed especially among millennial users and those belonging to generations Z and X. And that is why positioning on social networks is now more important than ever, so we recommend that you work very well on the whole hashtag issue both on Instagram and on TikTok and on YouTube Shorts.

The content you want to position on social media can have both a marked promotional character (since many users seek to discover new brands and products on these platforms) and a more indirect and valuable style.

In addition, to improve your ranking on social networks, it is also interesting to include keywords in your biography and keep your username simple.

This trend is gaining ground so strongly that even a brand’s presence on social media can become the determining factor for a lead to end up buying from one site or another.

Will social media ever take over the lead in online searches? It is still too early to tell, but what is clear is that many users prefer to consume audiovisual content combined with written content rather than relying solely on one type of content.

Optimize with the user in mind, not the keywords

Another trend we find in SEO for 2025 is that it will be crucial to design a positioning strategy thinking about what problems and challenges the user faces, that is, what the search intention is.

Keywords can be very misleading, as the most searched ones often have unclear intentions or are filled with forums or articles with reviews.

So, don’t just focus on the search volume of a keyword, but on whether it can help your target audience. This will help you avoid wasting your time and effort on keywords that users don’t really need your help with or where competition is very intense.

Technical SEO is more important than ever

Technical SEO focuses on improving the technical aspects of a website so that search engines can detect, crawl and rank it better in the SERP. Aspects such as loading speed, responsive design, security or website structure are all aspects that are worked on in technical SEO.

As one of the SEO trends for 2025, we find that this type of SEO is going to be crucial, but the good thing is that both search engines like Google and Bing offer checklists that can help you guide your technical SEO efforts.

Local SEO, another SEO trend for 2025

If you have a store or a physical business, it is already imperative that you work on your company’s local SEO , but not only in 2025 but beyond, because it has become essential in the online world.

This is because rich snippets that show the map in the SERP with local businesses are becoming more and more common, showing around three establishments by default and their location on the map.

To work on local SEO, it is essential that you keep in mind that, to achieve good positioning, four aspects are key (there are more, but these are the most important):

• The physical distance from your establishment to the user’s location (the shorter it is, the better positioned your business will be).
• The number of reviews you have on Google.
• The quality of those reviews.
• The description you have made of your company.

To do this, it is important that you work well on your company profile on Google.