Technical SEO refers to the behind-the-scenes elements that boost your organic growth engines, such as site architecture, mobile optimization, and page speed. These aspects of SEO may not be the most attractive, but they are incredibly important.
What is Technical SEO
It is a part of SEO used to improve and optimize a website technically. It helps to have a good positioning of the keywords, but you will never be the only one responsible for it.
Although here we will always try to give you the most important keys to becoming your digital marketing manager, it is true that in this sense, if you do not have a little idea about the programming language, everything sounds like an unknown language to you.
In general, it is about improving the user experience on our website; we are not talking about content improvements or incorporation of links as in the case of SEO on-page or SEO off-page but rather about issues such as improving the server’s response to the structure of the page.
How Important is Technical SEO
The first step to improving your technical SEO is knowing your diagnosis when conducting an audit of your site. The next step is to create a plan that targets the areas you limp the most.
Technical SEO focuses on the technical optimizations of a website. Its objective is to achieve a good position in the search results and provide a good user experience.
It is useless for your potential client to enter your website only to feel rejected, right?
Among these optimizations (and, after all, SEO positioning techniques), we can mention the source code, code optimizations, changes to the server, structured data implementations, etc.
Technical SEO is often the prerequisite for future optimization actions. A good base that allows us to develop an efficient content strategy, carry out the correct Linkbuilding actions, etc.
Technical SEO Factors
To perform Technical SEO, there are a lot of tools that allow us to make a general review of the optimization of our website, such as the Google Search Console.
Google offers two tools: one to know the loading speed of the web and another to know the compatibility of the web with different mobile devices.
Technical SEO has the objective of optimizing a website so that it is more traceable by Google and offers a good user experience.
Different factors can help you to facilitate this task for Google and, at the same time to try to give the user a better experience when visiting your website.
1. Sitemap XML
The sitemap is a document that numbers all the pages of a website, creating a map of what your website is like and offering information about the different pages that make it up. Check if you have created a sitemap for your website.
If you don’t have it, do it and also notify Google through Google Search Console in which URL your sitemap is located. This will make it easier for Google robots to do their job and ensure that the search engine indexes your pages.
2. Robots.txt
It is another vital document for our website, which is inserted in the root of your site and tells Google which pages it should or should not crawl and, in this sense, whether or not they appear in the search engine.
The pages you do not want to appear in Google must include the nofollow and noindex attributes. With the noindex attribute, you tell Google robots not to index it and with the nofollow not to keep crawling it.
Pages such as the legal notice, the contracting conditions, pages whose content is obsolete are not interesting for users, and therefore you must add this little attribute.
3. Broken Links
To technically optimize your website, to achieve a better user experience, you should audit broken links so that there are none. In this sense, it redirects the broken links to an updated replacement page.
4. 404 Errors
A 404 error occurs when the server cannot find the requested page, either because you have deleted it or by mistake. Try to avoid them, and server response errors type 500 and beyond.
5. SSL Certificate
Having an SSL certificate installed on your website will make your site secure. It is worth it with a Let’s Encrypt type certificate, which is also very easy to install in our hostings.
You may be tempted to ignore this SEO component; however, it plays an important role in your organic traffic.
Your content may be the most thorough, useful, and best-written, but very few people will see it unless a search engine can crawl it.
