You have a complete profile and hundreds of contacts, and you have been posting regularly for a long time. However, you still need the reach you would like, and opportunities don’t come.
Many professionals go through the same thing; they don’t know the LinkedIn SEO techniques to properly optimize their profile and they spend hours changing things here and there without getting any results.
What is SEO on LinkedIn?
SEO is an acronym for Search Engine Optimization.
Like Google, LinkedIn is a search engine.
A search engine for professionals, companies, and job opportunities, SEO techniques can be applied to rank a page (your profile) above the competition.
How do you use SEO ranking techniques on LinkedIn?
First, we will talk about keywords related to our profession and where to enter them. Then, we will see how to have an attractive profile, and we will finish by dealing with content creation.
What are keywords, and how do you use them?
Introducing keywords into our profile is the most important thing that we will see in this article about SEO ranking on LinkedIn.
Therefore, if you were a psychologist, that would be your main keyword, which is essential for SEO on LinkedIn. It will have absolute prominence in all sections of the profile.
But it continues; we are going to think about or look for secondary keywords. These are nothing more than terms by which a person could also refer to your activity and, therefore, find your profile:
- SEO Analyst
- Content Writer
- Coach
- Health Consultant
- Psychologist
You may be wondering which keyword has the most searches to make it your main keyword.
Sometimes, it is a matter of common sense. You and I are sure that for the example we are dealing with, the term most people use is “psychologist.”
But if you have any doubts, you can use a tool that marketing professionals widely use, but that can also help us in our task of how to do SEO on LinkedIn.
Keyword Planner
There are platforms like Ubersuggest to check the monthly search volume of each term.
Simply go to the “Keyword Overview” section and enter your activity and all its variants.
I also recommend that you think of other secondary keywords related to your profession, but that is about tools, specialties, or any other issue that may interest the audience you are targeting:
How do you put keywords on LinkedIn?
There are many sections on LinkedIn, and it always helps to include keywords in all of them.
But 4 sections shine above all the others for SEO on LinkedIn:
- Name
- Qualification
- About
- Experience
Name and title
Your name will become important in terms of SEO as your brand grows and becomes well-known. Then people will search for you by it.
Here, I want you to think about what name you want to be recognized by as a personal brand.
On the other hand, the title is the section that has the most weight in SEO ranking on LinkedIn, so this is where you should place your main keyword.
A good strategy is to accompany it with your value proposition, that is, what will be achieved (benefit + objection resolution) by hiring you.
About
This is where you should enter both your primary and secondary keywords.
Remember to include other types of keywords related to your activity to increase your chances.
In this way, we will be telling the algorithm all the keywords for which we want to appear in searches.
Use as many keywords as you can. There is no penalty for keyword stuffing on LinkedIn , so keyword density is your ally.
This should be applied especially to your main keyword, and it must be at the beginning and end of the text. However, try to introduce them without forcing them so that they are naturally in the text.
Experience
This section is very important since if LinkedIn was anything before it became a social network, it was a resume directory.
The most interesting part of this section is the title. It’s what ranks, so write your main keyword here.
You must fill out the rest of the fields for whoever reads this section.
The experience that carries the most weight is the one that appears first, which logically will be the last job you have done, but you can order them as you see fit to improve your SEO on LinkedIn.
Complete your LinkedIn profile.
Another important factor is how to do SEO on Linkedin.
The platform gives more visibility to profiles that are complete through a simple calculation: the more sections completed, the more points.
This is not only important to improve SEO on LinkedIn, it also improves the Social Selling Index.
