Digital Marketing

Tips to Improve Your LinkedIn Profile with SEO Strategy

You have a complete profile and hundreds of contacts, and you have been posting regularly for a long time. However, you still need the reach you would like, and opportunities don’t come.

Many professionals go through the same thing; they don’t know the LinkedIn SEO techniques to properly optimize their profile and they spend hours changing things here and there without getting any results.

What is SEO on LinkedIn?

SEO is an acronym for Search Engine Optimization.

Like Google, LinkedIn is a search engine.

A search engine for professionals, companies, and job opportunities, SEO techniques can be applied to rank a page (your profile) above the competition.

How do you use SEO ranking techniques on LinkedIn?

First, we will talk about keywords related to our profession and where to enter them. Then, we will see how to have an attractive profile, and we will finish by dealing with content creation.

What are keywords, and how do you use them?

Introducing keywords into our profile is the most important thing that we will see in this article about SEO ranking on LinkedIn.

Therefore, if you were a psychologist, that would be your main keyword, which is essential for SEO on LinkedIn. It will have absolute prominence in all sections of the profile.

But it continues; we are going to think about or look for secondary keywords. These are nothing more than terms by which a person could also refer to your activity and, therefore, find your profile:

  • SEO Analyst
  • Content Writer
  • Coach
  • Health Consultant
  • Psychologist

You may be wondering which keyword has the most searches to make it your main keyword.

Sometimes, it is a matter of common sense. You and I are sure that for the example we are dealing with, the term most people use is “psychologist.”

But if you have any doubts, you can use a tool that marketing professionals widely use, but that can also help us in our task of how to do SEO on LinkedIn.

Keyword Planner

There are platforms like Ubersuggest to check the monthly search volume of each term.

Simply go to the “Keyword Overview” section and enter your activity and all its variants.

I also recommend that you think of other secondary keywords related to your profession, but that is about tools, specialties, or any other issue that may interest the audience you are targeting:

How do you put keywords on LinkedIn?

There are many sections on LinkedIn, and it always helps to include keywords in all of them.

But 4 sections shine above all the others for SEO on LinkedIn:

  • Name
  • Qualification
  • About
  • Experience

Name and title

Your name will become important in terms of SEO as your brand grows and becomes well-known. Then people will search for you by it.

Here, I want you to think about what name you want to be recognized by as a personal brand.

On the other hand, the title is the section that has the most weight in SEO ranking on LinkedIn, so this is where you should place your main keyword.

A good strategy is to accompany it with your value proposition, that is, what will be achieved (benefit + objection resolution) by hiring you.

About

This is where you should enter both your primary and secondary keywords.

Remember to include other types of keywords related to your activity to increase your chances.

In this way, we will be telling the algorithm all the keywords for which we want to appear in searches.

Use as many keywords as you can. There is no penalty for keyword stuffing on LinkedIn , so keyword density is your ally.

This should be applied especially to your main keyword, and it must be at the beginning and end of the text. However, try to introduce them without forcing them so that they are naturally in the text.

Experience

This section is very important since if LinkedIn was anything before it became a social network, it was a resume directory.

The most interesting part of this section is the title. It’s what ranks, so write your main keyword here.

You must fill out the rest of the fields for whoever reads this section.

The experience that carries the most weight is the one that appears first, which logically will be the last job you have done, but you can order them as you see fit to improve your SEO on LinkedIn.

Complete your LinkedIn profile.

Another important factor is how to do SEO on Linkedin.

The platform gives more visibility to profiles that are complete through a simple calculation: the more sections completed, the more points.

This is not only important to improve SEO on LinkedIn, it also improves the Social Selling Index.

Scrollsocial

Scrollsocial covers the latest in tech, business, apps, gadgets, marketing, entertainment, and lifestyle, delivering fresh insights and updates; stay informed and inspired in today’s digital world.

Recent Posts

Why You Should Switch to a Zero Brokerage App?

Benefits of Using a Zero Brokerage App in India Investing has become increasingly popular, with… Read More

1 week ago

Things You Should Know About Folic Acid and Its Limitations

The importance of folic acid is mentioned mainly in connection with pregnancy. During pregnancy, its… Read More

3 weeks ago

Chrome.//net-internals/dns | How to Clear DNS Cache

Before discussing chrome.//net-internals/dns, you should know about the DNS server, what DNS is, and its… Read More

4 weeks ago

How to Develop a Digital Marketing Campaign in 2025

Digital Marketing is the set of strategies focused on promoting a company or brand on… Read More

1 month ago

How to Choose Vitamin C Serum and When to Apply It?

Do you want to get rid of skin fatigue? Vitamin C Serum is the answer.… Read More

1 month ago

Nilkamal Sleep – Ban, Luxury Mattress, Furniture Online

Nilkamal Sleep - Ban: Nilkamal is one of the oldest household brands; it manufactures mattresses,… Read More

2 months ago