The eCommerce sector has been driven by several factors, such as the consolidation of eCommerce as a common purchasing option for consumers, the increase in the use of mobile devices for online purchases and the expansion of eCommerce to new sectors.
But what will happen in 2024? We don’t have a crystal ball, but what we do have, and we find it much more valuable, is the opinion of professionals in the sector. Let’s look at their thoughts about the opportunities and challenges facing the e-commerce sector 2024.
These are the 8 trends that we believe will mark 2024 in the digital sector :
RevOps and Profitability:
AI Growth:
New Advertising and TikTok Offers:
First Party Data:
Hypersegmentation and Automation:
Mailing, Chatbots and Whatsapp:
Investment in Video Advertising:
Websites with Avatars and Augmented Reality:
Social commerce is a trend that is growing rapidly. Social networks have become an important sales channel for brands, which can be used to connect with their users, promote their products, and make sales.
Businesses that want to be competitive in 2024 must focus on sustainability, personalization and social commerce. These trends are changing how consumers shop online, and businesses that adapt to them avoid being left behind.
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