Awareness of the importance of innovation within companies has increased in recent years. The outbreak of the coronavirus pandemic, for example, has been a turning point for many organizations.
So much so that companies with a defined budget for R&D have increased from 77% to 84%. Additionally, 62% of these companies expect to increase their R&D budget in the coming years, with 21% expecting to do so significantly. Regarding investment areas, 57% of companies plan to increase their investment in information and communication technologies (ICT) during 2023 and 2024, although 41% point out that the lack of budget is the main obstacle to their innovation projects. However, innovation is unlimited and can be applied in various ways within the organization.
The types of business innovation that you should know
In the current business context, innovation has become a strategic pillar. Understanding various inventions is essential to driving growth and competitive advantage. Each of them has a fundamental role, from the creation of a product or service to organizational innovation through technological innovation. Therefore, we must know the different dimensions and thus lead organizations towards a sustainable future.
1. Product or service innovation
The innovation of a product or service seeks to improve the performance of the previous offering. This can be done in two ways: by modifying the features of the existing product or by creating a completely new one.
This involves an investment and increased costs when producing it, which, if the market does not respond appropriately, can cause the return to be negative. On the contrary, sales and income are boosted when it does work and manages to meet the market’s needs. Carrying out an excellent prior analysis, considering the investment and cost, will be essential to achieve positive results.
2. Process innovation
Optimizing the ways of working and organizing will improve the efficiency and productivity of workers. It is an innovation that, for example, can be related to the automation of tasks. Freeing people from mechanical processes will mean they have more time to dedicate themselves to more creative topics that add value to the organization.
3. Technological innovation
Technological innovation may be the most applied in organizations. It involves creating, developing and using new solutions or improvements in products, processes or services by integrating advanced technologies. Its objective is to transform and optimize efficiency, functionality and relevance in different sectors. An excellent example is the application of AI or blockchain in strategic decision-making.
4. Sustainable innovation
All innovative processes should be supported by the premise of sustainability. Innovation focused on environmentally sustainable practices is oriented towards developing solutions that minimize the negative impact on the environment. Organizations such as Ikea, Google, and Patagonia have reduced their carbon footprint and used sustainable materials in their products.
5. Market innovation
Among the different types of business innovation there is also market innovation. This involves introducing products, services or strategies that meet the changing needs of consumers and create unique value in a specific sector. An example of this could be Airbnb.
The platform transformed the accommodation industry by allowing people to rent their own homes to travellers, offering an alternative to conventional hotels. Airbnb generated a significant shift in consumer preferences by directly connecting hosts and guests, demonstrating how a new value proposition can disrupt and redefine an established market.
6. Disruptive innovation
Disruptive innovation involves applying new ideas that lead to the modification of products, services and processes, generating changes in the market, companies and consumer behaviour. A graphic example is the smartphone, which turned traditional mobile phones into small laptops.
It is a risky innovation that entails high uncertainty since a value proposition differs utterly from what is launched on the market.
7. Business model innovation
This type of innovation tries to find differentiated and more efficient ways of generating business. It involves completely changing how a company develops and delivers value to its customers. It represents a reinvention for the organization regarding creation, delivery, and customer relationships.
8. Organizational innovation
Organizational innovation has also taken on great relevance in recent years. It consists of applying changes to improve performance through modifying internal processes, the management model, internal communication, talent development or business culture, among others.
An excellent example of this could be flexible hours or the development of human resources, training people to improve their professional careers. Applying this type of measure represents an improvement in the internal structure. It helps to improve performance and the work environment.
As has been seen, there are different types of business innovation. Applying any innovation must entail a prior study of the objectives to be achieved and the risks it involves. Knowing and using the different types of inventions is essential, considering the organization’s needs.
Companies that are disruptive and launch innovative projects survive and thrive by building a solid foundation for competitiveness and sustainable growth in a constantly evolving market.
