Instagram’s Creator Marketplace is a social media tool that facilitates contact and collaboration between brands and content creators. It was launched in the United States in 2022 and gradually spread to other locations.
The reason for this tool is that brands need help finding creators to collaborate with on paid campaigns. According to Instagram in its official statement, they have received many messages from companies on the subject. However, Creator Marketplace is beneficial not only for locating suitable influencers to collaborate with on paid ads on the platform but also for any collaboration.
If, as a brand, you need help finding profiles to collaborate with on Instagram. Could this tool be helpful in your influencer marketing strategy? Below, we will tell you everything you need to know to get the most out of it.
What is the Creator Marketplace for?
Instagram is one of the favourite platforms for influencers and the favourite of users, as it is the social network where the most significant number of users follow content creators, precisely 71% of users, followed by YouTube with 42% of users. This shows that it is one of the most engaging social networks for companies to develop their content strategy and, more specifically, their influencer marketing strategy. However, as there are so many content creators, brands often have difficulty finding the right profile for their style and objectives.
Creator Marketplace has come to shed some light on this matter. It has different filters that allow companies to sift through all the creators registered on the tool to find the desired profiles. We see both filters related to the creator’s characteristics, as well as those related to their audience. In addition, this tool allows you to track the projects that are launched with the content creators registered on the platform.
As for content creators, on this platform, they can share their content portfolio and receive and discuss collaboration proposals from brands. But that’s not all; as a registered creator, you can also add the brands that interest you the most to favourites so they know you’re interested and indicate your interests so companies know your type of content.
How does Instagram’s platform that connects creators with brands work?
If you are a brand, you can access the Creator Marketplace from Meta Business Suite. Creators, on the other hand, can do so from within the Instagram app itself, in the “Professional Dashboard” section located in their profile.
Similarly, brands can send collaboration messages from the tool itself, and content creators will receive them in the messages tab of the application, specifically in a specific folder called “Collaboration Messages”.
Instagram is constantly implementing changes and improvements to improve the tool. Specifically, one of its goals is to develop machine learning features that help brands find the most suitable content creators for their objectives.
If you already have access to the tool, we encourage you to try it out and experiment with it to get to know it better. The truth is that it is an exciting resource to discover new creators who may fit your brand style but who you still need to meet.
And if you are an influencer, we also encourage you to sign up if you already have access and want more opportunities for collaboration. In short, this is a win-win for everyone.
